It's Almost Over!

Gathering - It's Almost Over!

As you’ve probably heard, Google is planning a significant algorithm update in the coming weeks. This update, named MUM (Multitask Unified Model), is the largest and most extensive change to Google's algorithm since BERT. Here's what you need to know about MUM and how it could affect your website.

Important links to know

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Google hasn't released many details about MUM, but we do know that it will be a major change to the way Google understands and processes information. MUM is a multimodal AI model, which means that it can process information from a variety of formats, including text, images, and video. This will allow Google to better understand the context of a query and provide more relevant results.

Here are some of the potential impacts of MUM on SEO:

• Improved search results for complex queries. MUM will be able to better understand the intent behind a query and provide more relevant and comprehensive results.
• Increased importance of multimodal content. MUM will be able to process information from a variety of formats, so it will be important to create content that is engaging and informative in multiple formats.
• Greater emphasis on user experience. MUM will be able to better understand the user's intent and provide a more personalized search experience.

It's important to note that the MUM update hasn’t happened yet, and Google hasn't released a specific timeline for when it will be implemented. However, it's likely to happen in the coming weeks or months. In the meantime, you can prepare for the update by creating high-quality, multimodal content that is relevant to your target audience. You should also make sure that your website is fast and easy to use. By following these tips, you can help your website perform well in the new era of Google search.